Waitrose Communication Space
Brief:
To make use of an empty space in the dining room by creating a communication wall which will inform Partners of events that are happening in the upcoming months. The space needed to have the ability for information to be changed.
Solution:
I created this design incorporating a timeline and some inspirational adjectives and verbs and used a vibrant colour scheme against a greyscale background to be engaging and connote with positivity and excitement. I used a whiteboard paint for the white areas which allows the user to write directly on the wall with washable markets and rub off after use. I thought the idea of using handwritten communication alongside printed media would be a more engaging solution rather than printing blocks of text to stick directly onto the wall.
The execution was challenging but using a projector we managed to trace the design onto the wall as a guide to paint over. I enjoyed the challenge of creating and executing a design to this scale and seeing the mockups come to life.
