
The Rise Of
Air Jordan
Brief:
To study and portray the growth of the Air Jordan brand from its' launch in 1985 in the style of an infographic poster.
Solution:
The data visuals I chose to represent portray the most popular sneakers last year, which were still all the classic silhouettes that released in the late 80's to early 90's. In the last 5 years the sales of Jordans has almost tripled which I represented through the area of circles.
I used 2 display typefaces; Futura Extrabold Condensed and Athletic Regular. Futura relating to Nike as it's the typeface they use on a lot of their sneaker promotions and Athletic is the typeface used by the Chicago Bulls, Jordans' basketball team. I also used a colour scheme representative of the Chicago Bulls too as the Jordans I found out sell the best are the classic Chicago colourways. I used Avenir Next for the bodytext as it's a simple clean sanserif that's easy to read at small point sizes.




